ABOUT
OUR EXPERIENCE
Intelligence Trailblazer
Since the turn of the millennium, Actelligos has operated in and around the market and competitive intelligence arena, specifically around the Asia Pacific region, but also in global markets.
Intelligence research lies at the heart of everything that we do. We thrive in helping companies understand markets and competition, addressing the most pressing business questions leading to survival or success. Whether its understanding market potential for a new cancer-treatment, evaluating demand segments & preferences of commercial private banking, assessing distribution channels for beauty & cosmetics, structuring value chains of packaged specialty chemicals, tracking competitor movements in vehicle manufacturing, or R&D programs of semiconductor producers, Actelligos has produced the insights that give executive decision-makers the confidence to act.
As early as 2002, we have started teaching Asian executives and managers about market and competitive intelligence through a series of workshops and seminars conducted in key cities of Shanghai, Hong Kong, Singapore, Jakarta, Kuala Lumpur, Manila and Taipei. These programs were designed to impart key knowledge of intelligence framework, process and techniques - particularly as they are applied in the Asian setting. These business leaders come with backgrounds in sales, marketing, strategy, business development, human resources, operations, finance and the executive office - a testament that intelligence has evolved to be a mainstream skills relevant across markets, industries and job functions.
Over time, we have been asked to provide more advanced training in business analytics, specifically tools that utilise intelligence as key ingredients. Many companies, having built their intelligence functions, still need help with processing all the insights collected by their respective teams. Hence we created the Advanced Intelligence Analytics course, the Business WarGames program, and the Scenarios & Strategies program.
Today, while research remains as our mainstream intelligence service, we continue to evolve our programs to serve the intelligence and strategy professional around Asia.
WE BUILT...
A Monitoring System for a Drug Manufacturer
. . to track the activities of generic drug manufacturers in India, China and Korea, along the following topics:
(a) regulatory issues; (b) manufacturing, supply and packaging; (c) distribution and marketing partnering; (d) launch and sales plans; and (e) competitor profiles.
A Market Tracking System for a Pharmaceutical Company
. . to monitor the activities of key manufacturers in Japan, specifically focused on development status and timeline for several compounds used for the treatment of cancerous tumors. Key topics include:
(a) ongoing or planned studies in Japan for these compounds; (b) market launch programs; (c) launch dates; (d) company and brand reputation among Japanese oncologists; and (e) product acceptability.
A Global Competitor Monitoring System for a Consumer Electronics Giant
. . to shadow the actions of major players around the world, specifically:
(a) monthly tracking of product news and developments; (b) detailed description of key products in major markets; (c) promotions and advertising campaigns; (d) price, discounts and incentives; (e) sales volumes; and (f) upcoming programs and plans in each market.
A Tracking System for an IT/Electronics Player
. . to monitor the business activities of 15 major players in the US and Europe, and analyze market perceptions and media exposure of these selected firms.
A Market Scanning System for a Consumer Goods Company
. . looking at the Japanese market for household cleaning products on a monthly basis.
A Market Intelligence and Strategy Tracking Service for a Consumer Goods Company
. . focused on the key markets in the US and Europe.
WE TRAINED...
WE WARGAMED...
WE INFORMED...
A Global Financial Institution
. about market capitalization, revenues, earnings, assets, productivity, ROI, ROA, net income, and net margins of 20 business sectors around the Asia Pacific region. In the process, we profiled over 5000 companies in the major markets of Asia.
An Industrial Directory Company
. . about the activities, capabilities and strategies of their competitors in Asia, covering topics including:
market positioning | value proposition | product/service focus | industry focus | target users & customers | search engine technologies | E-commerce capability | auction capability | perceived competitors | revenue & pricing model | recruiting & expansion strategies | alliances & partnerships | strategic future intent
A Healthcare Company
. . who wanted to understand the financial performance of a target company in Indonesia, specifically on the following topics:
the company's business model, administration and management system | how the company obtains financing | the country's political system and its impact on business policy | the labor situation and its effect on the business | the vision and strategic direction of the company
A Sporting Goods Manufacturer
. . about the state of basketball sport in the Philippines, including the different associations and leagues, performance of the national team in regional and international competitions, and the future of the sport in the country.
A Tire Manufacturer
. . about the marketing and sales activities of a major competitor in Japan, specifically:
retailer agreements to prevent entry of competition | methods used to lock the local market | relations maintained between the competitor and the retailers | detailed description of the competitor's keiretsu (business network)
A Consumer Goods Manufacturer
. . about the supply and distribution of disposable shaver in Japan, including:
major players | key customer groups | main products or product lines | distribution & supply channel map | margins, discounts & incentives | discussion of roles of key players in distribution & supply chain | broad list of distributors and suppliers | profile of top 3 distributors
A Product Safety Certification Group
. . about market opportunities in the Asia Pacific region, including:
market profile | market size (value & volume) | market segmentation | factors that contributed to past performance | drivers of future market performance | market opportunities & threats | key success factors
A Pharmaceutical Company
. . develop an in-depth study about the activities of a key competitor around Southeast Asia, including:
clinical studies performed locally | strength of sales force presence in gynecology | anticipated sales and marketing infrastructure to support product launch | details of relationships with advocates and professional societies | vaccine manufacturing capabilities in the country | likelihood that a specific drug will eventually be produced in the country | perceived manufacturing challenges | cost environment for vaccine manufacturing | vaccine distribution infrastructure | country regulatory strategy | country pricing strategy
A Global Technology Leader
. . about another technology giant's accounting software application initiative, specifically
features of the software | key markets targeted for initial launch | special promotions and pricing | expected sales revenues
A Car Manufacturer
. . about the supplier network and capability of a global car manufacturer in Japan, including:
description of supply structure for key supplies and production resources | supplier management approach and best practices | profile of top 10 suppliers | contribution level of each major supplier | supply categories handled | supplier resources (equipment, vehicles, assets, systems, etc) | supplier technology
An Pharmaceutical Manufacturer
. . about diabetes treatment in the US, Japan and Europe, specifically:
major players in the diabetes arena | key patient groups | main products or brands | main distribution channels | total market size (value & volume) | market segmentation by patient group or demographic | market segmentation by brand - market opportunities & threats | key success factors
A Nuclear Power Plant Manufacturer
. . about the strategies, intent, and capabilities of Asian competitors entering the North American market, including:
organisational structure and headcount; | market strategy; | capabilities, processes and core strengths; | research and development; | revenues, profits, capex; | strategic partnerships; and | strategy for the north american nuclear market.
A Computer Manufacturer
. . about the competitive landscape and market profile in India, specifically:
general company information | financial performance | operations | employees & staff | marketing plans, programs & execution | supply structure | distribution structure | financial, strategic and operational strengths | opportunities and growth potential | competitive and industry threats | product development activities & plans
A Cleaning Products Manufacturer
. . about the market for household cleaning products in Japan, specifically:
local products that could be sold to global markets | products available in niche channels in need of a global marketing partner to expand worldwide | new technologies in household cleaning
A Heavy Equipment Manufacturer
. . about identities and profiles of key suppliers of Japanese heavy equipment manufacturers, specifically:
plant name (or location) | equipment manufactured | list of gear suppliers | list of lower power train suppliers | general profile of top suppliers | operational capabilities of top suppliers
A Ceramics Manufacturer
. . about the production and sales activities of a global toilet manufacturer around Asia, specifically:
product/s made or manufactured | production volumes per country | destination markets or facilities | distribution structure | sales activities | key sales channels | customer service quality
A Major Fast Food Brand
. . about the fees paid by Asian franchisees of western fast food and food store retail brands, specifically (a) franchise fees, and (b) royalties. This research covered 10 major Asian cities, encompassing over 200 franchisees.
A Media Company
. . about the distribution and volume of radio and television stations in Japan, Korea and Taiwan, specifically:
segmenting the countries into major regions and cities | producing demographic data per geographic segment | listing of all available radio stations and tv channels, including station IDs and frequencies | identifying the owners of each radio station and tv channel
A Health Research Laboratory
. . about infectious disease treatments in 10 markets around Asia, specifically:
market assessment and dynamic | future treatment patterns | perception about anti-fungal brands | regulatory environment
A Garden Equipment Manufacturer
. . about the profile of a metal fabricator in Shanghai, China. Key topics include:
revenues | production costs | maximum production capacity | quality standards and practices | experience with customisation | size of company: number of employees, number of plants, plant size, and capitalisation.
An Animal Medicine Company
. . about genome sequencing for felines in Korea & Japan.
An Academic Institution
. . about the hospitality market in Asia, specifically: - trends in the hospitality market - trends in hospitality education within these markets
A Global Consulting Company
. . about competitors in the Human Capital Consulting arena in Asia, specifically:
company profiles | product offerings in Asia | financial performance | organisation and staffing issues | investments and future plans
A White Goods Manufacturer
. . about the market and competitive environment for refrigerators and freezers in Asia, specifically:
country economic background and forecast | market size, trends & projections | key products/models offered in the market | key customer groups | key refrigerator and freezer market players | supply and distribution structure | regulatory environment | profile of top 10 players
A Pharmaceutical Company
. . about the market landscape for HIV treatments in Asia, including:
target market definition | major players | key customer groups | main products or product lines | distribution structure | margins, discounts & incentives - roles of key players in distribution chain | broad list of distributors | profile of top 3 distributors
A Health Product Manufacturer
. . about competitor activities in the respiratory therapeutic category in Asia, specifically:
key competitor profiles | products by key competitor | fit within portfolio (inline and pipeline) | target indications | potential launch timing of pipeline products | relevant government regulations
A Medical Equipment Manufacturer
. . about the market and competition for treatment of Parkinson's Disease in Asia, specifically:
sales volume and value | treatment processes | profile of treatment centres | certification | cost of treatment | payment schemes | competitor sales & marketing activities
A Consumer Electronics Manufacturer
. . about the activities of a competitor in Japan, China and Korea, specifically:
technical capability | marketing strategies | product development model | location of R&D activities | direct print standards (dps) strategy | cost structures | pricing strategy for the consumer market | customer support process | manufacturing strategy | cost cutting initiatives | future product line-up | key strategic alliances
A Pharmaceutical Company
. . about possible new products and technologies that may affect the marketplace relating to the treatment of moderate to severe chronic pain.
A Medical Insurance Company
. . about market potential of general medical insurance business environment in Asia, and the feasibility for market entry, specifically:
market profile | market size (value & volume) | market segmentation | factors that contributed to past performance | regulatory environment | drivers of future market performance | market opportunities & threats | key success factors
A Technology Company
. . about a competitor's strategy, intent and actions in Japan, including:
target customer segments | sales and marketing approach | customer management process | finance and profitability | market share by value | technology and processes | customer perception of quality | organization structure | decision-making processes | strategic partnerships
An Optical Technology Company
. . about the retail dynamics and opportunities in Hong Kong and Singapore, including:
market profile | market size (value & volume) | market segmentation | factors that contributed to past performance | drivers of future market performance | market opportunities & threats | key success factors
A Pharmaceutical Company
. . about the collaboration between a Pharmaceutical company and a large investment bank in Japan, specifically: - nature of the collaboration - value of the deal - product lines or markets affected - satisfaction among partners
An Educational Institution
. . about opportunities in Higher Education, Government Research & Technology Agencies, and Corporate Market around Asia.
A Global Bank
. . about activities and strategies of major competitors in Asia, specifically:
organisational profile | financial performance | P&L of retail banking and credit card business | credit card business key performance indicators and metrics | credit card strategy | credit card marketing and sales | credit card pricing and margins | volume of retail bank customers | retail bank market size and market share | retail bank network and distribution strategy
An Advertising Agency
. . about the activities and strategies of a multi-product consumer goods company in Asia, specifically:
company profile | business and product strategy per Asian market | recent & upcoming product launches | financial performance by product line by market | biographical summary of selected key executives | strategic alliances or partnerships downstream | regional production centres | sales force profile per market
A Consumer Electronics Company
. . about a targeted competitive assessments of new entrants to the digital television (DTV) market, specifically:
core competencies | strategy and future direction | supply chain management processes | channel composition | dealer evaluation and gap analysis | overall impact assessment
An Investment Group
. . about the profile, activities and plans of a company in Malaysia, specifically:
company profile | shareholder profiles | top executives profiles | key activities and services of the firm | subsidiaries, partnerships and alliances | relations with identified companies | relations with the government | financiers for a project in Africa
A Precision Instruments Company
. . about the market activities and strategies of a company in Japan and Korea, specifically:
general company information | management structure & profile | company strategy | financial performance | product or service | advertising activities | marketing plans, programs & execution | sales activities | operations | supply structure | distribution structure | image & reputation | employees & staff
A Telecommunications Company
. . about market opportunities in Southeast Asia, including:
market profile | market size (value & volume) | market segmentation | factors that contributed to past performance | drivers of future market performance | market opportunities & threats | key success factors
A Testing and Simulation Equipment Company
. . about an in-depth competitive assessment of a large Japanese company, specifically:
products | dealer and distribution networks | marketing and selling activities | operations | research & development | overall costs | organization | leadership & management profiles | corporate portfolio | strategic direction | partners and suppliers
A Power Systems Company
. . about mergers and acquisitions (M&A) happening in China between global competitors and local suppliers, specifically:
identities and profiles of local players | nature and objective of the partnership | terms of the deal | affected products or services | status of the agreement and timeline for completion
An Elevator Equipment Manufacturer
. . about a key competitor's activity in China and Japan, specifically:
target customer segments | rational for market segmentation | sales and marketing approach | branding strategy | customer management process | finance and profitability | market share by value | technology and processes | customer perception of quality | manufacturing activities | organization structure | decision-making processes | strategic partnerships
A Garden Equipment Company
. . about the availability, marketing and pricing of steel hoses in Japan, Korea and Taiwan, specifically:
brand visibility | retail channels | marketing and sales promotions | comparative pricing | product features
A Global Business Software Solutions Company
. . about competitor activities in Asia related to enterprise application software, software hosting and software as a service (SaaS), specifically:
market demand and segmentation | key products and services | demand trends and forecasts | key providers | key customer groups | supply and distribution dynamics | competitor strategy, activity and plans | analysis of business potential per market
An English Language Education Provider
. . about potential business partners in Korea and Japan, specifically:
company profile | distribution network | products and pricing | volume of customers | customer preferences
An Oral Care Provider
. . about the market for toothbrushes in China, Hong Kong and Taiwan, specifically:
sales volume by product type per country | projections of future sales | trends and drivers | top 10 brands per market
A Hospitality Brand
. . about market and competitor dynamics in key tourist destinations around Asia, specifically:
top 10 tourist centres in Asia | presence of major hotel chain brands | bed and room volume capacities | pricing and promotion | collaboration with credit cards, airlines and tour groups | customer preference and feedback
A Food Manufacturer
. . about the potential market for fish oil around Asia, specifically:
demand dynamics | customer segments | supply and distribution dynamics | import regulations
A Steel Manufacturer
. . about the market potential for industrial valves in Southeast Asia, specifically:
profile of local competitors | demand and supply balance | pricing practices | distribution channels | profile of key customers
A Mobile Phone Manufacturer
. . about competitive activities and market opportunities for 3G phones in Southeast Asia, specifically:
market demand and segmentation | key products and services | demand trends and forecasts | key providers | key customer groups | supply and distribution dynamics | competitor strategy, activity and plans | analysis of business potential per market
A Global Logistics Company
. . about shipping port operators in Singapore, Hong Kong and China, specifically:
company profile | nature of port operations | technical operations and performance data | key customers | technology, software and systems | expansion plans | strategic partnerships
A Character Brand Company
. . about the competing brands and products across various sales channels in Asia, including:
total size of the market | comparative share of each competitor brand | comparative share across each major retail channel | price and volume per product | market strategies of competition
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